African hardware goes global, New Blue Sea Yaolun Trading leverages cluster advantages to deeply cultivate emerging markets

At the recent China Hardware Brand Going Global Conference held in Shanghai, the African market became a focal point of discussion - the amount of cooperation intention reached on-site exceeded 80 million US dollars, and the procurement demand for Chinese hardware products from buyers in Egypt, Nigeria and other countries increased by 58% year-on-year. Zhongshan Yaolun Trading Co., Ltd., which has been deeply involved in the global market for many years, is seizing the high ground of the African market with a dual driving strategy of "product+logistics".
As a representative enterprise of the largest import source country of hardware tools in South Africa, Yaolun Trading has been expanding its presence in the African market for 3 years. Africa is like China 30 years ago, where the explosive growth of infrastructure and home markets has generated huge demand, "said the company's overseas marketing director. In response to the characteristics of the African market, the company has customized cost-effective hardware kits and moisture resistant plastic home series, which can be delivered directly in 7 days through the Ethiopian e-commerce logistics center, solving the pain point of long delivery cycles in traditional foreign trade. At present, its products have a market share of 8% in South Africa, and two new distribution outlets will be added in Kenya and Ghana by 2025.
To cope with the challenges of the international market, Yaolun Trading has joined the Pearl River Delta Hardware Enterprise Overseas Alliance, sharing overseas warehousing resources and certification services. Relying on the advantages of the alliance, the enterprise quickly passed the SABS certification in South Africa, reducing the order response time from 15 days to 7 days. We plan to increase the revenue share of the African market from 12% to 25% by 2026, and simultaneously promote the construction of localized assembly bases. "The person in charge revealed that the company has signed an annual supply agreement of 12 million yuan with a Nigerian purchaser.